Brand & Story - Tellas

Brand & Story

The Small Business Lending Story No Fintech Can Tell

Community banks make 60% of small business loans. The real brand advantage isn't the stat — it's the stories behind those loans that no fintech can replicate.

Brand & Story

What Chime Knows About Branding That Your Bank Doesn't

Chime built a $25B brand by selling identity, not features. Here's how their marketing strategy works and what community banks can steal without a VC budget.