Marketing Strategy
How to Use Customer Reviews as a Community Bank Marketing Engine
Google reviews drive more new accounts than most paid campaigns. Here's how to build a review engine that actually works at a community bank.
tellas
Marketing Strategy
The Case for a Community Bank Podcast (And What Most Banks Get Wrong About It)
Most bank podcasts die by episode 10. Here's what the ones that last do differently, and why the format is built for community banking.
Marketing Strategy
Video Marketing for Community Banks: What Works, What Doesn't, What's Worth the Budget
82% of marketers report good ROI on video. Most community bank video fails. Here's what works, what doesn't, and what's worth the budget.
Marketing Strategy
Your Google Business Profile Is a Marketing Asset. Treat It Like One.
Complete Google Business Profiles surface 80% more often and convert 3.2x better. Most community bank profiles are abandoned. Here's the 30-minute fix.
Newsletter
Tellas Weekly — April 18, 2026
This week on Tellas: core APIs that quietly eat your budget, why half your applications abandon, the email playbook nobody wrote, and the local search fix hiding in plain sight.
Marketing Strategy
Local SEO for Banks: The Most Underused Marketing Channel in Financial Services
46% of Google searches are local. 76% of "near me" searchers visit within a day. Most community banks rank nowhere for their own ZIP code. Here's the fix.
Marketing Strategy
The Community Bank Email Marketing Playbook Nobody Has Written Yet
Community banks blast rate sheets to everyone or send nothing at all. Segmented, lifecycle email is the highest-ROI channel most banks ignore. Here's how to fix it.
AI & Technology
Online Account Opening: Why Most Community Banks Still Get It Wrong
Over half of community bank account opening applications are abandoned. Identity verification and funding are the culprits. Here's how to fix both.
AI & Technology
The API Economy and What It Means for Your Core System Strategy
Community banks spend 40% of their core budget on integrations. The API economy is reshaping what to demand from your core vendor.
AI & Technology
How to Evaluate a Fintech Partnership Without Getting Burned
Community banks are signing fintech deals without adequate due diligence. After Synapse, Evolve, and Blue Ridge, here's the evaluation framework that matters.
AI & Technology
Cybersecurity for Community Banks: The Threats That Actually Target You
Community banks are prime targets for ransomware, phishing, and vendor attacks — not despite their size, but because of it. Here's the threat landscape and what to do about it.
AI & Technology
Predictive Analytics for Loan Officers: Practical, Not Theoretical
Community bank loan officers sit on rich data they never use. Predictive analytics tools now flag churn, spot cross-sell, and prioritize outreach — no data science team needed.